“Chiropractic Advertising Vending Machine”
FOR IMMEDIATE RELEASEContact: Jim Bonfield
Tel. 800-570-3005
Email: JimBonfield@InstantAdExpert.com
Pre-configured marketing solutions for nation’s 50,000 + Chiropractors
Access to Clear Channel – Google – Yahoo – MSN – Webb Mason Campaigns + Others
Local search engine marketing firm, EyeballFarm Interactive (www.eyeballfarm.com) has merged with TeleDirect Call Centers (www.teledirect.com), a Sacramento-based, nationwide, in-bound call center to create Instant Ad Expert for Chiropractors.
"By combining new patient lead generation with 24-hour call center lead processing, we can offer something to small business chiropractors that has never been done before - a closed loop, end-to-end new patient development platform." Said Jim Bonfield, founder of EyeballFarm, and now Sr. Vice President for TeleDirect.
The platform, scheduled for launch in May 2008, will offer chiropractic-specific, pre-packaged advertising and lead generation solutions based on extensive industry research in the chiropractic category.
"By working with Claritas and other consumer research companies we know exactly, who, demographically speaking, a chiropractor’s most likely clients are and how to best reach them in the most cost effective manner.
Partnering with leading media and advertising experts from companies like Clear Channel, Webb Mason, V12 Group and AdReady and specialty advertising agencies like HigherImages, FirstClass Mailing and OrangeSoda, we are able to offer access to Google, Yahoo, MSN search marketing and online display programs as well as traditional media like radio, direct mail and email programs. No other company can do that.”
These advertising campaigns are then created to effectively reach these exact consumer groups by these media partners based on more than 50,000 consumer interviews provided by MediaMark Research and the Claritas Prizm NE™ household segmentation system.
All consumer calls and inquiries then created by these campaigns are responded to, in person, by InstantAdExpert’s 24-hour response team. Each campaign's actual cost-per-lead performance is then tracked and reported on based on actual cost per lead.
“The performance of each campaign, or lack thereof, will steer our ongoing recommendations with data sets that no other company can provide."
Access to the platform will be provided free to all chiropractors by logging into http://www.instantadexpert.com/ or through desktop interface for users of Forte Holding’s Chiro8000 Chiropractic practice management software (Version 12) who will make logging in through their desktop application as easy as clicking a button on their main navigation bar.
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ABOUT TeleDirect - Headquartered in Sacramento, California, InstantExpert's parent company, TeleDirect has been in business since 1961, is privately owned and processes over 200,000 calls monthly. TeleDirect supports a staff of more than 200 call center experts.
Business Journal called TeleDirect one of Sacramento's fastest growing companies 2004, 2005, 2006 and, 2007, TeleDirect's existing client base of more than 5,200 SMBs including 17 Public Broadcasting Stations around the country.
TeleDirect is 100% U.S. based, English-first language, Bi-lingual, SalesForce.com Application Exchange approved and the only on-demand capable call center in the world.
CONTACT:
Tom Coshow
916-487-1819
tomcoshow@instantadexpert.com
ABOUT EyeballFarm - EyeballFarm is a three year old local search engine advertising and software development company owned by Jim Bonfield that has created thousands of search engine advertising campaigns on Google, Yahoo and MSN for a number of clients ranging in size from small, local business like GolfUSA, ATM Mortgage and Sacramento Magazine to international entities like Pebble Beach Resorts, Disney, Raley's BelAir and California's Travel and Tourism Bureau through MeringCarson Advertising. In April of 2007, EyeballFarm was featured in the Sacramento Business Journal's "Enterprise" focusing on firms that specialize in local lead generation for small and medium sized business.
CONTACT:
Jim Bonfield
jimbonfield@instantadexpert.com
ABOUT Forte Holdings - Forte Holdings, Inc (www.forteholdings.com) through its Forte Systems, ChiroSoft, SecureClaims, Summit Consulting, Chiroglyphix, andeTimeClock brands has been a leading provider of full service billing, healthcare management, and business software for nearly 25 years. Encompassing Chiropractors, MDs, Podiatrists, and Ophthalmologists, the industry leading 8000 Series offers an intuitive layout and streamlined approach to patient scheduling, billing, electronicclaims, and record keeping. The 8000 Series is certified by Microsoft(R) as a Microsoft(R) Certified Application. Forte Holdings is also active in the investment and philanthropic communities. Forte Holdings engages in real estate investments and early-stage funding for emerging businesses. Charities supported include Special Olympics,Community Pregnancy Centers, the American Red Cross, and the Cystic Fibrosis Foundation.
CONTACT: Anthony Schwartz916-673-4850
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Tel. 800-570-3005
Email: JimBonfield@InstantAdExpert.com
Pre-configured marketing solutions for nation’s 50,000 + Chiropractors
Access to Clear Channel – Google – Yahoo – MSN – Webb Mason Campaigns + Others
Local search engine marketing firm, EyeballFarm Interactive (www.eyeballfarm.com) has merged with TeleDirect Call Centers (www.teledirect.com), a Sacramento-based, nationwide, in-bound call center to create Instant Ad Expert for Chiropractors.
"By combining new patient lead generation with 24-hour call center lead processing, we can offer something to small business chiropractors that has never been done before - a closed loop, end-to-end new patient development platform." Said Jim Bonfield, founder of EyeballFarm, and now Sr. Vice President for TeleDirect.
The platform, scheduled for launch in May 2008, will offer chiropractic-specific, pre-packaged advertising and lead generation solutions based on extensive industry research in the chiropractic category.
"By working with Claritas and other consumer research companies we know exactly, who, demographically speaking, a chiropractor’s most likely clients are and how to best reach them in the most cost effective manner.
Partnering with leading media and advertising experts from companies like Clear Channel, Webb Mason, V12 Group and AdReady and specialty advertising agencies like HigherImages, FirstClass Mailing and OrangeSoda, we are able to offer access to Google, Yahoo, MSN search marketing and online display programs as well as traditional media like radio, direct mail and email programs. No other company can do that.”
These advertising campaigns are then created to effectively reach these exact consumer groups by these media partners based on more than 50,000 consumer interviews provided by MediaMark Research and the Claritas Prizm NE™ household segmentation system.
All consumer calls and inquiries then created by these campaigns are responded to, in person, by InstantAdExpert’s 24-hour response team. Each campaign's actual cost-per-lead performance is then tracked and reported on based on actual cost per lead.
“The performance of each campaign, or lack thereof, will steer our ongoing recommendations with data sets that no other company can provide."
Access to the platform will be provided free to all chiropractors by logging into http://www.instantadexpert.com/ or through desktop interface for users of Forte Holding’s Chiro8000 Chiropractic practice management software (Version 12) who will make logging in through their desktop application as easy as clicking a button on their main navigation bar.
###
ABOUT TeleDirect - Headquartered in Sacramento, California, InstantExpert's parent company, TeleDirect has been in business since 1961, is privately owned and processes over 200,000 calls monthly. TeleDirect supports a staff of more than 200 call center experts.
Business Journal called TeleDirect one of Sacramento's fastest growing companies 2004, 2005, 2006 and, 2007, TeleDirect's existing client base of more than 5,200 SMBs including 17 Public Broadcasting Stations around the country.
TeleDirect is 100% U.S. based, English-first language, Bi-lingual, SalesForce.com Application Exchange approved and the only on-demand capable call center in the world.
CONTACT:
Tom Coshow
916-487-1819
tomcoshow@instantadexpert.com
ABOUT EyeballFarm - EyeballFarm is a three year old local search engine advertising and software development company owned by Jim Bonfield that has created thousands of search engine advertising campaigns on Google, Yahoo and MSN for a number of clients ranging in size from small, local business like GolfUSA, ATM Mortgage and Sacramento Magazine to international entities like Pebble Beach Resorts, Disney, Raley's BelAir and California's Travel and Tourism Bureau through MeringCarson Advertising. In April of 2007, EyeballFarm was featured in the Sacramento Business Journal's "Enterprise" focusing on firms that specialize in local lead generation for small and medium sized business.
CONTACT:
Jim Bonfield
jimbonfield@instantadexpert.com
ABOUT Forte Holdings - Forte Holdings, Inc (www.forteholdings.com) through its Forte Systems, ChiroSoft, SecureClaims, Summit Consulting, Chiroglyphix, andeTimeClock brands has been a leading provider of full service billing, healthcare management, and business software for nearly 25 years. Encompassing Chiropractors, MDs, Podiatrists, and Ophthalmologists, the industry leading 8000 Series offers an intuitive layout and streamlined approach to patient scheduling, billing, electronicclaims, and record keeping. The 8000 Series is certified by Microsoft(R) as a Microsoft(R) Certified Application. Forte Holdings is also active in the investment and philanthropic communities. Forte Holdings engages in real estate investments and early-stage funding for emerging businesses. Charities supported include Special Olympics,Community Pregnancy Centers, the American Red Cross, and the Cystic Fibrosis Foundation.
CONTACT: Anthony Schwartz916-673-4850
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posted by Jim Bonfield @ 12:53 PM
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