New Year Resolutions

First and foremost, I will work to determine who among my meeting mates wants to fish and who just want to cut the bait. I will then allocate my time and attention accordingly.

"Brain Picking" is no longer a free service offered to those among the huddled business masses who now need to play catch-up in this, the 11th hour of change. I am not a 6’1” edition of “Interactive Marketing for Dummies”.

I will redouble my efforts to become an even more dedicated student of Google Labs, working to understand the full product suite offered and how each tool can drive business for my clients to a depth not replicated in my markets.

I will open all campaign results to full scrutiny, the good with the bad, protecting only my client's name, goals and markets. Full Disclosure, Black or White. (Tim – I’ll “Love Cat” it baby!)

I will avoid the last of a dying breed known as Black Hatters because those I have met scare me and talk too fast and too loud.

I will work for one-charity for every five-commercial clients, at no cost to the charity.

I will finally learn to play electric guitar, and how to REALLY write clean code.

By Q2, every client of ours will have a complete and closed-loop tracking system available to them that will include all media they use in one report.

If patents currently in process are granted in 2006, I will take three months to introduce my family to what I love about the Greek islands, Southern Italy and Turkey.

No later than October 2006, this company will have caused something revolutionary to have happened in the online/offline retail space that will be covered by the only business magazine that matters, Business 2.0. (If not, I will perform a humiliating dance of some kind and post it somewhere public.)

I will personally serve as strategic interactive media advisor for one of the best known "brands" in U.S. history.

I will continue to be an attentive, loving and patient father, husband and part of my family.

I will get organized in a way that creates great efficiencies for my staff, clients and investors.

Based on advise from Elliot Spitzer, I will not write when I can talk. I will not talk when I can nod. And I will not put anything (that really matters) in an email.

And of course, I will drink more water, exercise more, eat less sugar, floss more, treat people nicer and pet my animals at least 3 times each day.