Sunday, July 15, 2007

What if there were a magic marketing formula for Small/Med sized lead-generation-based business? What would it do?

I have a pretty good idea. It might be able to provide a high degree of industry-specific recommendations driven by the success of previous campaigns that actually worked, rather than the latest media audit or sales Rep. claims. It would be intuitive and take much of the homework and drudgery out of setting up local, lead generation campaigns. It would take advantage of a degree of artificial intelligence and learn with the advertiser, making "smarter" recommendations as the systems were used. The system would allow for cross-channel marketing buys (traditional media and interactive buys all purchased from the same dashboard)and measure it all in an apples-to-apples report, allowing an advertiser to see ALL media spent in common what-works and what-is-not-working, logic-based spreadsheet. Oh, yeah, it would also have a 24x7, US-based call center for processing incoming leads and a robust customer relationship management system that was integrated with Sales Force for lead disbursement, follow-up and sales forecasting.

Boy - that would be a dream for car dealers, mortgage brokers, real estate professionals, and trade organizations wouldn't it? Truly simplified local lead generation, lead management and business based reporting. But that doesn't exist anywhere - yet.

Stay tuned and prepare to become Adlightened. The path will be made clear...

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