Saturday, March 05, 2005

People...people...people... it is happening! Watch www.sunrsiemarketplace.com very soon...

Online Research, Offline Buy
A new report by BIGresearch finds a vast majority of US consumers are conducting product research online before making an offline purchase, a signal to retailers that they should integrate their in-store and online marketing efforts closely.

There is life beyond Google

By noemail@noemail.org (martina) on Search engine advertising
According to Nielsen//Netratings Google is the leader among search engines, but users have started using other major engines also. A new research (opens .pdf) only a small number of users use only one search engines. Nielsen//Netrating explains that 58 percent of Google searchers also visited at least one of the other top two search engines, MSN Search and Yahoo! Search, showing that even though Google’s market share is dominant today, there is significant opportunity for its competitors to grow.