Blogging is like walking, so many don't do it because they can't believe something so easy could be so good for you!

Nearly 50 million Americans visited online Web logs in the first quarter of 2005, according to the "Behaviors of the Blogosphere" report from comScore Networks Inc., a Virginia-based consumer research firm. That's an increase of 45 percent compared with the same period in 2004. Marketers are quickly capitalizing on the growth of this type of consumer-generated media.

The phenomenon of employee blogging as it relates to internal and external corporate communications is the subject of a new study by public relations firm Edelman and Intelliseek Inc.

"Talking from the Inside Out: The Rise of Employee Bloggers" found blogs can help a company position itself in the marketplace, develop personal relationships with customers, improve media relations and assist with recruitment. "While employee and CEO blogs are not silver-bullet solutions, they are viable common channels for many purposes," according to the report