Blogs are the new focus groups

A good friend of mine recently asked me what benefit Blogs could offer him and his company. Here is a good, partial, answer...(and frankly one I forgot to ask him - sorry Bob.)

When U.S. Cellular's marketing agency G Whiz went trolling on blogs to find out what cell phone users were complaining about, they walked away with ideas for a new ad campaign without shelling out a dime for focus groups. Increasingly, blogs are being seen as a free and reliable source of market intelligence. Adweek (subscription required) (6/20)