Placement is good, but "clicks" turning into customers is better. Conversion, my Sacramento area business friends, that is what all of this is about.

Posting from a North-bound, Central Sacramento Valley, Amtrak Train - COOL!

Sacramento auto dealers, dentist, doctors, lawyers, indian chiefs... this is good stuff.

According to other studies including the recent 2005 Web2Store Benchmark Survey, the value of those who search online but convert offline is quite high.

The study found for every dollar spent online, the average Web-to-store shopper spends $1.60 offline at local retailers. Nielsen/NetRatings' report found computer hardware was the top online retail category by a wide margin, with an average order size of $584.47. Events and movie tickets came in second at $121.60; and automotive third, with an average order size of $119.23.