Paid Search Expected to Outpace Display By 2010

ClickZ News By Enid Burns September 20, 2005
Paid search revenues are set to outpace display advertising by 2010, according to a JupiterResearch report forecasting the next five years in the U.S. paid search market.
The category accounted for 34 percent of total online ad spending in 2004, or $4.2 billion in spending. In 2009, paid search will draw even with display advertising, with both bringing in around $6.9 billion. By 2010, paid search, including paid listings and paid inclusion, is expected to equal 40 percent of the online ad spend, or $7.5 billion. Story

THERE CAN BE ONLY ONE REASON FOR THIS. ROI.

We all know, people hate change. No one wants to have to start buying media in a brand new way. No one.

So why are they? Because business is all about the bottom line. This approach must be proving to be a more cost effective way to spend these advertising dollars.

Local Search Engine Marketing Works.