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Jumpstart Brings SEM to Local Auto Dealers› › › ClickZ News
By Kevin Newcomb July 11, 2005

Jumpstart Automotive Media, a media agency specializing in marketing programs for auto dealers, has launched a search engine marketing program to drive traffic to local auto dealers.

Jumpstart trafficBUILDER will plan and manage SEM programs for auto dealers, with an emphasis on driving customers in that dealer's local market to its Web site.

"Our main priority is to help our dealers sell cars. There are customers searching online for specific makes and models in every city across America. We want to make sure our dealers get recognized online and help sell their inventory," said Rob Bollinger, SVP of Jumpstart's dealer sales division.

Local dealers can outsource their search campaign management to Jumpstart for a flat fee, which will buy pay-per-click ads on Google, Yahoo!, and other paid search networks. Industry watchers have lauded this kind of simplification of search marketing as a way to get more local businesses to advertise in the medium.

Jumpstart also runs an ad network for automotive site publishers, where it has exclusive relationships to sell ad inventory on sites in its auto channel. It offers both national and local targeting of rich media ad units.

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