Dulles-Based AOL Launches Local Search Service

Dulles, Va. -- Keeping pace with search rivals Yahoo and Google, Dulles- based America Online on Thursday launched a new local search service, available to both subscribers and non-subscribers. The service, known as AOL Local Search, aggregates content from AOL's Yellow Pages and CityGuide, as well as the company's Moviefone and MapQuest services and content from outside partners. "Local search is an important and growing category of search services given that 20% of all online look-ups are for something nearby," said Jim Riesenbach, the senior vice president of AOL search and directional media. The service is designed to help users find local businesses, events, movies and other information.
http://localsearch.aol.com/.