Two Thirds of Online Retail Purchases Made Using Broadband

- Submitted by Matt Havercamp

Nielsen//NetRatings recently reported that 69 percent of retail purchases transacted online were conducted via a broadband connection, compared to 31 percent transacted via narrowband or dial-up access during November 2004.

The finding was derived from the new Nielsen//NetRatings MegaView Online Retail service, which tracks online consumer retail activity and purchasing behavior and offers marketers competitive benchmarking, dollar spending insights and buyers' conversion rates. STORY




Folks, this seems obvious, but consider how you might be able to spend less by focusing your ad dollars and marketing efforts on reaching broadband shoppers. Stop trying to make your site fast-loading for dial-up user, optimize it for broadband. Better yet, have two-versions of the site...launch your own broadband-user shopping channel! Post video to your hearts content. There are a lot of great ways to use this knowledge, I'll gladly share my thoughts and ideas with you for the cost of an email! jbonfield@travidia.com