JupiterResearch Report: New Online Shoppers Powered Spending
Tuesday, Feb 8, 2005 6:00 AM EST
CONFIRMING ECOMMERCE'S SUCCESS THIS PAST holiday season, JupiterResearch reported yesterday that online holiday retail spending exceeded $22 billion--up 22 percent year-over-year. The report attributes the increase largely to the 17.7 million new online shoppers who materialized during November and December. The report, "Holiday 2004 Postmortem: Retain New Customers Through Retail Basics," projects continued strong growth for online retail, forecasting that 2005 online retail sales will surpass $79 billion--up from $66 billion in 2004.
Best regards,
Matt Haverkamp
Account Manager
Travidia, Inc.


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