Monday, February 14, 2005

NOTE: I am on the run this month, traveling to the Retail Advertising Conference (RAC) in Chicago and today, Palm Springs for eTail2005. I'll have much to share soon....

Online News Sites Struggle With RSS Challenge

by Gavin O'Malley

As Internet users discover content aggregation's merit, advertisers and publishers fear a loss of control over their content and how users experience it. Now, several newspapers have launched their own customized RSS readers, in an effort to solidify their relationships with online readers. - Read the whole story...

Ask Jeeves Breaks Branding Campaign, Heats Up Search Marketing War

by Wendy Davis

As companies continue to compete for the growing online ad dollars spent on search marketing, search engine Ask Jeeves will this week join rival MSN on the air in a consumer branding campaign. - Read the whole story...

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