Realtors Ready to Leave Print

Big surprise. We have seen this coming for a long while. However, it is interesteing to see this piece in the daily newspaper industry's own publication...

The latest news from Classified Intelligence is not good for newspapers. The study found that 51% of real estate agents surveyed said they were advertising on free classified sites and that many plan to trim newspaper advertising because it’s “no longer necessary.”

“The trend is clear: Real estate advertisers are looking to reduce their spending in print, and move to other media, including online and direct marketing techniques,” Peter Zollman, founding principal of Classified Intelligence, said in a statement. “While this has been a banner year for real estate advertising in U.S. newspapers, there’s a cliff ahead -- and newspapers are already beginning to see a significant fall-off in real estate revenue.”