Local Advertisers Getting the Clue

By Stefanie Olsen
Story last modified Mon May 02 04:00:00 PDT 2005

To many Internet companies, Dwin Ngo represents the future.

The owner of a Los Angeles day spa, Ngo has routinely spent thousands of dollars on print ads, each without concrete results. But recently, she found a better deal with Insider Pages, an online social network and reviewers' guide to services in the L.A. area: Ngo pays only $2 each time someone calls her spa for an appointment from an 800 number set up by the service.

"I would pick the Internet over print in a heartbeat, because of the cost," she said. "People who turn to the Internet are looking for you." (Story)