Jim Bonfield, Leaving The Sacramento Bee...
Accepting V.P. Retail Sales position with Travidia.com

(Distributed Monday, Oct. 25, 2004 - Ralph Frattura, Sacramento Bee Director of New Media)

"Jim Bonfield, the spark for some of our best and brightest ideas, is leaving us next month to become vice president of retail sales for Travidia, a web-services company based in Chico.

Travidia (previously AdExpedia) offers a wide range of services, many of them particular interests of Jim's -- e-mail campaigns, online promotions, registration strategies, search engine optimization and more. They have a substantial client list, including Knight Ridder Digital, Belo Interactive, Hearst Interactive and retailers like Petco and Lowe's.

In his five years here as business-development manager, Jim brought a string of ideas to life. He got us into the ISP business, turned his tiny Movie Club into something substantial and then morphed it into other clubs. He launched Furniture Finder as the prototype for retail verticals and, most recently, he brought about the partnership that resulted in Sacramento.com.

Our meetings will be poorer without his creativity, humor and smart mouth. He deserves thanks for all he contributed, and we wish him well".