Wired News: A Contest to Outwit Google: "
A Contest to Outwit Google

By Daniel Terdiman | Also by this reporter Page 1 of 1

02:00 AM Jun. 08, 2004 PT
The owner of an online forum won the first round of a worldwide search-engine optimization competition Monday, by using a backlinking strategy that scored his site as the top Google result for a made-up term, 'nigritude ultramarine.'
The contest, called the SEO Challenge, tasked webmasters and site owners with using any optimization method to try to claim the top spot on Google for the odd term, which loosely means 'dark blue' in Latin. DarkBlue, an Australian affiliate-marketing company, and SearchGuild.com were the sponsors of the competition. "